Negative Wording Hurts Business

I went to lunch today at a place I had not been to in nearly a year.  It is basically a giant soup and salad bar.  Good for lunch, quick and healthy food.  I remembered it to be a nice place with a nice atmosphere.  That’s not the impression I got today.
 
When I entered the [...]

Marketers Need Playbooks

Every marketer needs a playbook, this is not to be confused with a portfolio that the ad guys have.  Portfolios are for public display to demonstrate skill and creative talent.  A playbook is just like that of a sports coach’s playbook, it is where your best tools and moves are placed in.  And just like [...]

Learning From Your Mistakes

I had an interesting experience with a team I was working with.  Turns out things didn’t go so well because someone forgot to do their part and didn’t actually label the schedule properly.  So nobody knew certain a event was scheduled because this one person screwed up.  I got a call the Saturday before the [...]