I’m hearing a lot of buzz on the grapevine about “marketing driven companies.” Basically I don’t think this is going to work in most cases because the root issue does not get addressed, upon closer inspection of their strategy. Until the root issue is addressed, the problems will remain the same.
Why is a marketing driven [...]
Entries from January 2007
January 30, 2007
Fallacy of the Marketing Driven Company
January 28, 2007
Marketing’s Respect Problem and How to Solve It
MarketingProfs.com sent a great article out last week via newsletter by Kevin Hillstrom, titled, Are Marketers Underappreciated? You can read it by following the link. In it and the article he references, the issue of marketing’s role in an organization comes into question and what value marketing brings and why it is not valued as [...]
January 25, 2007
When Strategic Marketing Fails
Right now, the new CEO of Ceridian is about to face a proxy battle. The second largest investor in the company wants to spin of Comdata, the very profitable business unit of Ceridian. The investor, a hedge fund, claims that the unit can do better on its own and not dragged down by the weak [...]
January 21, 2007
The Role of Aggression in the Creative Process
One area of the creative process that seems to be dying out, is the understanding of aggression in the process. All too often, thanks to the political correctness wave that took over the corporate world, aggression was clumped in with violence and banned from the work place. This is mainly due to the misunderstood role [...]
January 15, 2007
Blog Bumping
What is a blog bump? I’m getting emails asking that so I’ll explain. Bumps are small commercials of 10-15 seconds, they are just long enough to have your name or tag line with a small big of audio and picture. They are small marketing tools you can use just about anywhere. So I decided to [...]
January 12, 2007
Beliefs Drive Purchases
I meant to post this two weeks ago for the start of the new year, but among my writing circle, it cause such a discussion, it’s taken all this time to get it out.
It started with a comment I kept overhearing from a particular group of people directing their comments at a couple of people. [...]
