Monthly Archives: March 2007
The Living Green Expo
The Living Green Expo comes to the Twin Cities area on May 5th and 6th at the State Fair Grounds. I am a big fan of green living and support companies that are green in their business efforts. Admission is … Continue reading
Filed under Life
Edward’s Employer Handbook Rules
Rule #1 Reward life skills and personal growth. Doesn’t matter what field you are in, too few companies do this. It’s all about the technical skills. You know what, here’s a little hint, technical skills don’t mean a … Continue reading
Filed under Hiring and Management
Going Global?
I wanted to update my blog roll and was doing some research for a new service I am researching for my website. It all focused on international business, that is, the actually process of doing business cross borders, not to … Continue reading
Filed under Life
Poor Returns Means Poor Marketing
Forrester came out with a study earlier this month saying that 76% of marketers had no way to determine their ROI on advertising, yet spend 60% of their budget on it and gives agencies a failing grade when it comes … Continue reading
Filed under Marketing
Dancing With the Devil – Marketing Metrics
The devil is in the details, as the saying often goes. Today I was lucky enough to be in on a presentation with two professors from Darden School of Business, Prof. Farris and Pfeifer, co authors of a book on … Continue reading
Filed under Life
Deficit and Asset Based Thinking
Opportunities or problems? Strengths or weakness? Can or cant? Polar opposites of what can make a huge difference in the performance of a team. Deficit thinking vs. Asset thinking, comes down to how you view what you think about and … Continue reading
Filed under Hiring and Management
Using the PESTEL Analysis Tool
Sometimes known as the STEP analysis, PESTEL stands for Political, Economic, Social, Technical, Environment and Legislative. It is a great tool for any size organization who would like to have a simple to use tool for understanding the external forces … Continue reading
Filed under Life
Storm of the Century Part II
For the second time in a week, the weather people foretold of a big storm coming. They said we would end up with 12-14 inches of snow and this time they were actually right! I ended up getting about 12 … Continue reading
Filed under Marketing
