The Living Green Expo comes to the Twin Cities area on May 5th and 6th at the State Fair Grounds.
I am a big fan of green living and support companies that are green in their business efforts. Admission is free so really what do you have to lose to go check out what products are [...]
Entries from March 2007
March 31, 2007
The Living Green Expo
March 27, 2007
Edward’s Employer Handbook Rules
Rule #1 Reward life skills and personal growth.
Doesn’t matter what field you are in, too few companies do this. It’s all about the technical skills. You know what, here’s a little hint, technical skills don’t mean a whole lot if the person is not a developed person all around. Bad people do bad work, and [...]
March 22, 2007
Going Global?
I wanted to update my blog roll and was doing some research for a new service I am researching for my website. It all focused on international business, that is, the actually process of doing business cross borders, not to be confused with globalization or political, economic or social issues of internationalization. I was very [...]
March 20, 2007
Poor Returns Means Poor Marketing
Forrester came out with a study earlier this month saying that 76% of marketers had no way to determine their ROI on advertising, yet spend 60% of their budget on it and gives agencies a failing grade when it comes to returns.
During a recent marketing presentation, an information poll was taken and 79% of [...]
March 14, 2007
Dancing With the Devil – Marketing Metrics
The devil is in the details, as the saying often goes. Today I was lucky enough to be in on a presentation with two professors from Darden School of Business, Prof. Farris and Pfeifer, co authors of a book on marketing metrics. The presentation was mainly on the marriage of financial and marketing metrics and [...]
March 12, 2007
Deficit and Asset Based Thinking
Opportunities or problems? Strengths or weakness? Can or cant? Polar opposites of what can make a huge difference in the performance of a team. Deficit thinking vs. Asset thinking, comes down to how you view what you think about and how that influences how you see the world and your ability to work with in [...]
March 6, 2007
Using the PESTEL Analysis Tool
Sometimes known as the STEP analysis, PESTEL stands for Political, Economic, Social, Technical, Environment and Legislative. It is a great tool for any size organization who would like to have a simple to use tool for understanding the external forces influencing their market and performance. If you would like a good tool for external forces, [...]
March 4, 2007
Storm of the Century Part II
For the second time in a week, the weather people foretold of a big storm coming. They said we would end up with 12-14 inches of snow and this time they were actually right! I ended up getting about 12 and half inches of snow and other place got a little more but most were [...]
