Losing Trust in a Global Market

I have not been updating the blog lately because I have been working on a complete redesign for my website, as mentioned in the last post.
 
There has been some very interesting news in the world of marketing and business in general over the past week.  And no, I’m not talking about the Dow hitting 13,000.  [...]

Web Overhaul and Going Beyond your Limits

I have not been updating the blog lately because I have been working on my website with a total overhaul.  The entire look, purpose and feel is going to be changing, so this is taking up a lot of my time as I try and understand what it is I want and how it all [...]

Shopping for Software

Today I’m taking a break from posting an article.  I’ve been doing research on new software.  I need a new web development software.  Frankly I do not enjoy coding, it’s not really for me.  So I need the less complex type.  I haven’t bought a package in nearly 5 years, so it is a lot [...]

We are Not Happy Until You are Unhappy

Sometimes I wonder if this is the customer service policy at some places.  I have my own list of service nightmare stories just like everyone else.  Over the years I have gotten better at getting what I want by address the needs of the company or their fears.  I’ve learned that the best way to [...]

The Mondays

Reputation Vs Brand – The Easter Experience

Well Easter is basically over for me, late at night and I’m getting ready for Monday.  I went out this year to a local restaurant for Easter; nobody really was in the mood for cooking this year.  So out we went to a steak house that is actually pretty good.  It has gained a great [...]

Great Creative Commercials

It’s Good Friday and most people are settling in to the weekend holiday and probably not all that interested in a serious blog post.  So I thought I’d go light and just look at some ads I like from over the years.  I like them because they are funny or creative, but at the same [...]

Monsanto, It’s Called Competition!

I was reading my local newspaper yesterday about how Monsanto is crying foul over the claims of hormone free milk by some producers.  Monsanto makes a popular US sold hormone (not allowed in places like
Canada or
Europe), that allows the cows to produce more milk.  They want the label “hormone free” removed from milk cartons claiming [...]

NPS, a Metric on the Rise

NPS is a customer satisfaction metric that is popular these days.  Toted by Bain & Co. and advocated by companies such as GE, it has gained a lot of attention as the new way to gauge customer satisfaction.
 
NPS focuses on dividing customers into four groups to see which ones would most likely recommend you to [...]

Echenard Evolves Again

 
 My personal site is Echenard, it’s gone through a number of changes over the years.  It started out as a test bed site, then an actual company focused on Asian e-commerce, then after the bubble I took it down in 2002 for 6 months while I finished up grad school.  Then it was a personal [...]