We live in a time with a race to the bottom in a lot of sectors. The product with the lowest price, so goes conventional wisdom, wins. As a marketer, I don’t like this approach, for obvious reasons, if price is king, you don’t need me. But as a consumer I also don’t like this [...]
Entries from October 2007
October 29, 2007
I’m Back
As you probably noticed, I took the month of October off from blogging. I was quite busy with many things and decided to focus my attention there. Plus it was a great time to just coast and watch you come and read. But I’m back and hope to focus on some of the topics you [...]
October 28, 2007
SWOT
SWOT stands for Strengths, Weaknesses, Opportunities and Threats. It is one of the most popular tools in marketing used today. For good reason, it is a simple tool, easy to use and gives a nice general heads up on what is going on in a given market. Like all tools, it has its positives and [...]
October 9, 2007
The Loyalty Factor
Here is a great blog post on loyalty that I ran into recently. I think the author does a nice job of looking at when loyalty is an asset and when it is not. Loyalty is a hot button issue, every leader I know demands it, but few know how to use it. This a [...]
October 4, 2007
Still Here
Yes this blog is still going, I have just been very busy for the past week. Just day to day stuff along with working on fleshing out a concept of brand singularity. I will be sure to post about it when I have a good enough theory put together.
