Return on Revenue (ROR) is used to determine the profitability of a company by taking Net Income/ Revenue. It is a financial tool used to year to year profitability performance. But, you can take this same formula and apply it to marketing projects as well.
Essentially what the ROR does is tell you the impact [...]
Entries from January 2008
January 21, 2008
Return on Revenue
January 20, 2008
Hiring the Next President of the United States
The US elections are upon with the primaries well underway. I don’t normally indulge in politics but there was an aspect to the election that did catch my attention because of questionable the practices are, yet it is done and nobody seems to care. The elections are essentially one big job interview, and anyone in [...]
January 17, 2008
Glorifying Information
We live in the “Information Age” where we are flooded with information. We have more information than we know what to do with and it seems that this has created a situation in many circles, where information for the sake of information is given high importance over actually doing something with the information.
In almost any [...]
January 2, 2008
2008 New Year Resolutions
It’s the new year! I hope the new year brings positive benefits to all, at least those that deserve it. To help make 2008 a better year, I have a few suggestions I would like to put forward to help make the year go more smoothly for all of us, so that [...]
