About the Author

Echenard is a marketing and operations executive who loves to take cutting edge ideas and bring them to organizations that wish to out perform their markets and deliver fantastic experiences to their customers. With experience in North and South America, Asia, Europe and parts of the Middle East and Africa, he combines his unique understanding of cultures and business practices with solid bottom line performance. His goal is to bring forth new ideas in marketing and branding, demonstrating that marketing can go beyond its current limits and be a true driver of business, measurable in performance and profits. Echenard writes about marketing, branding, leadership and strategy, with a focus on new ideas. His belief is that success comes from doing business different and better.