Monthly Archives: June 2007

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New Guidelines for Treating Employees

The US government created the first guidelines in discrimination against workers who care for children or other relatives. 

 

http://www.eeoc.gov/policy/docs/caregiving.html

 It has the legal speak in some areas but gives actual case examples of what each guideline is referring to, for those of us who don’t speak legal speak. 

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CMO, The New Fall Guy

I spent most of the past month working on my personal website.  It’s been a long time since I actually had to update it.  I did a lot of work on it in the past when it was an actual company.  Then I just let it sit and kind of just do nothing.  Which was interesting because traffic kept increasing by about 15-20% a month with no effort to promote it. 

 

 

I wanted to create a new website with a new concept that I could really enjoy working on over the coming years and I found one that I just love to focus on, organic foods and the green lifestyle.  Been into this since the early 90’s and have always kept an interest in the area, so I felt it would be a good one to share with others.  Also, I have been building my own websites since the late 90’s.  I used to always stay current on the latest trends in regards to web development even though this is not my area of expertise.  But I always felt it was important to stay up to date on areas that influence my area of expertise which is global marketing. 

 

 

As I built my new site I realized I had gotten pretty rusty on web development and the latest tools.  I do blog, as you can see, I understand the tools and SEO and all that, but I still felt like I needed more catching up, I was keeping up with the trends, but I wasn’t cutting edge.  So I’m reading up on wikis and how to add one in to the website and Web 3.0 so that I can get ahead of the trends again.  I really want to stay cutting edge and provide my site with all the opportunities to grow.  In a way, this really relates to the title of this entry.

 

 

 

Over the last few months, more and more articles have been published about the plight of top marketing managers and how they are now working the most dangerous job in the corporate world.  Your average CMO has the shortest tenure of any top officer and many of the top and middle ranks in marketing are starting to feel the heat as well.

 

 

 

Many of the articles could not pin point what was the main cause of marketing being in the cross hairs.  The main speculation was that marketing is the new fall guy.  When the CEO needs to blame someone for bad performance, the CMO or other top marketer is the easiest target to point to and fire.  In a way this is true and in a way, this is the fault of marketing in general. 

 

 

As the marketing budget takes up a larger percentage of companies’ expenses, the head of marketing has a greater role in the direction of the company, yet many marketers still have not found a way to demonstrate their value to the bottom line in tangible and financial ways that are undeniable in their impact.  This makes any marketer the easiest target on the block.  To fix this, marketers need to address the real issues that make them such easy targets.  So far, many have not done this.  Sad to say, they rely on the same methods with little true innovation that makes them a value.  The various stories of top marketers in the many stories show this!

 

 

 

I remember reading a book long ago, its basic message was to always show your value to the bottom line of an organization in a way that demonstrates you are too valuable to dispose of.  Too often this isn’t shown by marketing.  Lets be honest, cute commercials and nice looking brochures are what people think of marketing.  That worked 30 years ago, not anymore.  A true marketer knows all the aspects of the business and how to market each area and the quantitative value marketing brings in each area.  A recent survey said that 87% of marketers can’t demonstrate the value they bring to sales.  That’s embarrassing!

 

 

 

My fellow marketers, you are never going to gain respect until you adopt new standards.  This is the plain truth of the matter.  Yes it is fun to make cool commercials but bottom line accountability is king in business these days.  You must adapt and a huge reason why marketers are the fall guy are because they have not adapted to the realities of the current winds of business.  Make yourself more valuable, in ways the CFO, COO or CIO can’t be.  When you can do that, you won’t be the fall guy anymore. 

 

 

And yes, I have plenty of ideas who to make that happen.

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Wal Mart and the Chinese Food Connection

Leave it to Wal Mart to make for a great novel like story.  Mercola.com has a great article with great links on Wal Mart and the food they import from China and why you should probably think twice about eating it.  I won’t bother to go into detail yet, I think Mercola does a good job, if you read the links he cites. 

 Keep in Mind, Wal Mart has already been busted for mislabeling non-organic dairy as organic, and that was recently.  There is always a cost for those low prices and that’s often in the quality.  Cheap pens that you don’t put in your body is one thing, toxic garlic is quite another! 

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Filed under Business, China, Consumerism, Globalization, Life

Vitmain C Not Produced By China

I have noticed a lot of people visiting this blog looking for Non-Mainland China produced vitamin C.  To help you out, I’d a little searching of my own.  It is rather difficult to find products labeled that extensively.  I did not find much. But below are two options to help you in your search.

 Life Extensions is one brand I’m familiar with that listed on their site “No Chinese vitamin C is permitted in Life Extension brand vitamin C.”

DSM of Scotland (formerly Roche Vitamins) also claims to have non Chinese vitamin C.  I am not familiar with this brand, but click on the name and read their article about their product.

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Filed under Business, China, Consumerism, Customer Satisfaction, Globalization, Life

Kemps Enters the Organic Ice Cream Market

General Mills and Kemps are teaming up to introduce a line of Cascadian Farm organic sherbet this summer.  This is Kemps first dip into the organic foods market and is teaming up with General Mills to aid in the launch and licensing. 

The deal took several months and the products are certified organic by the US Department of Agriculture.  The sherbet will sell for around $5-6 dollars and so far only four flavors that I know of.

I like Cascadian Farm products, and it seems Kemps move into organic may be a sign that organic is growing in terms of popularity among consumers.  Kemps is a rather big brand that isn’t, in my opinion, known for change, so this I see as a huge plus.  Although I prefer sorbet, it is a good step in the right direction.

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