Kemps Enters the Organic Ice Cream Market

General Mills and Kemps are teaming up to introduce a line of Cascadian Farm organic sherbet this summer.  This is Kemps first dip into the organic foods market and is teaming up with General Mills to aid in the launch and licensing. 

The deal took several months and the products are certified organic by the US Department of Agriculture.  The sherbet will sell for around $5-6 dollars and so far only four flavors that I know of.

I like Cascadian Farm products, and it seems Kemps move into organic may be a sign that organic is growing in terms of popularity among consumers.  Kemps is a rather big brand that isn’t, in my opinion, known for change, so this I see as a huge plus.  Although I prefer sorbet, it is a good step in the right direction.

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Filed under Branding, Business, Consumerism, Marketing

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