Recall Conspiracy?

I have been hearing a lot of talk now that there must be a conspiracy going on against China goods, why all the recalls?  Well it is quite simple and easy to explain without the need to rely on conspiracy theories of any kind.  This isn’t anything new, we have known about it for a while, the problem with China goods.  Just look at the FDA’s own records, the fish problems have been going on for years. Nobody paid attention to it, until some pets got sick and people started looking around at other products.  This is natural.

 

Never underestimate the anger of pet owners whose beloved family member got sick from bad pet food.  China was the problem and the source.  It actually took some time for this to get rolling, very little in March or April.  Some news in May and then an explosion this summer in the form of massive recalls.  If you look at the way most trends, products or information gets spread, this follows a natural pattern.  A few early adopters notice, the trend setters catch on and then the masses. 

 

So we had a few people who caught on, then the trend setters and finally everyone is looking around every corner wondering if their product from China is safe.  Add to that, the products in question are for kids, that gets people’s attention!  When you mess with someone’s kids, you are asking for more trouble and people are now questioning anything from China, where as before they just believed the brand promise without question.  The alarm is sounded, this is going to get wider.  Which is a good thing because if it had gone unchecked, imagine if people became ill or worse from these products on a wide scale.  Remember the spinach scare last year?  I know a lot of people who do not eat spinach anymore.  The ball is rolling so this is here to stay, and with the Christmas season coming, you can be assured more testing is going to bring up more recalls.

 

I don’t have any sympathy for the producers or China; they failed in their brand promise to deliver us quality goods, which does imply a safe good.  They will have to work hard to earn the trust of consumers.  Which is a good thing, consumers should question their manufacturers about the products they sell.  That’s how consumers stay informed and keep producers focused on quality.

 

Why some people want to claim the recalls are a conspiracy are because they don’t fully understand how people as a group react to alarming information.  I’ve been watching this since the first story on pet food hit the media and this is not a conspiracy, it’s not even a fad, it moves too slow.  We haven’t even hit the peak yet.  The great thing is, companies are taking advantage of this and new channels for businesses are cropping up.  In fact I just read how a local supermarket is going locally grown for produce as a result of concerns about where produce come from and they are doing great.  This is great, consumer demands are being met.  It goes to show that when given a chance, consumers will pick quality over cheap goods. 

 If anything the above example probably shows if there is a conspiracy, it was on the part of big multinationals who claimed we were getting inexpensive goods by moving production to China.  Not really, just their profit margins got better, the prices didn’t get that much lower. 

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Filed under Branding, Business, China, Consumer Activism, Consumerism, Customer Satisfaction, Food, Globalization, International Trade, Recalls, The World, Trade

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