Here and on message board, for two years I said AIG was going down. I predicted $30 per share; it’s been in the low $20’s for a few months now. Back when I said it was going down, it was in the $60’s and way over priced in my opinion. Something that I find interesting is how, as the stock price goes down, the amount of marketing AIG does, has gone up. Is there is a connection?
As I said two years ago in a previous post (you can do a search and find it on here), marketing isn’t going to save AIG, especially with the commercials they have going on right now. This series in which they use kids, I don’t know who came up with that but it’s in the running for the worst ad campaign of the year! I could get a couple of sugar buzzed high school kids to brain storm better ads. Nobody sits there and say “oh, honey how cute! That little kid is talking insurance and financial needs, let gets some AIG products!” The commercials are just so off base. The kids ramble on, you know they have no clue what they are saying, just reading a script and it mono tone. Just bad all around and I’m sure they are not seeing an ROI on these ads that justify the expense.
Then you have AIG American General, ok, a little better but still just nonsense. This commercial catch attention for 5 seconds, then, mass ADD kicks in and we zone out and focus on something else.
As I said in my previous post, marketing isn’t going to save you AIG because you don’t get marketing! The only commercial series with potential is these facts commercials like this one.
It’s nice, good work on the crew that did the filming, I like it. But AIG misses the punch. It’s like, yeah, adds 8 years to my life, and what’s that have to do with you AIG? Nothing as far as I can tell because you don’t make the connection and I’m not doing your job and doing it for you. So nice graphics, bad follow through.
I think AIG is so close to their own products (or totally clueless, but I’ll give them the benefit of the doubt) that they can’t tell, the rest of us don’t sit around thinking about their products all day, we have a life and insurance is a side issues in our lives.
So AIG, since I know you come to visit my blog any time I post about you, here’s my challenge, I can fix your marketing, if you guys actually want marketing that works instead of just pretending to do marketing, here’s my email: Edward@echenard.com. Seriously, since you are here reading this, why not figure out how to make money with your marketing because I can tell you have not caught up to the times in marketing. $40 lose in share price proves that, so seriously, send me an email and chat.